SaveUp

A goal-based savings app that turns a target amount and deadline into a manageable plan, helping users track spending, see progress, and stay motivated.

Responsive Savings App

2024

Overview

Role:

Solo UX/UI designer

Scope:

Research, user flows, interaction design, UI design, usability testing

Platforms:

iOS and Responsive desktop

Status:

Tested concept prototype

Timeline:

5 weeks

Testing:

5 participants

Problem

The Problem

Saving toward a specific goal can feel overwhelming when users don’t know how much to save, how often to contribute, or whether their spending is putting them off track.

Saving toward goals within a timeline is a common challenge

Visual feedback is clinical when the user is already stressed about money

The Solution

A cross-platform savings app for users who want to set a goal, track progress, and stay motivated without becoming a personal finance hobbyist.

SaveUp turns goal-based saving into a visual, low-friction habit. Users set a target amount and deadline, receive a weekly savings plan, and track progress through clear dashboards, category feedback, and warning states.

Target Users

Adults saving toward short- and medium-term goals

Core Need

Clarity and motivation without rigid budgeting

Design Approach

Goal-first planning · Visual feedback · Cross-device continuity

Research-Informed User Profile

Key User Needs

Visual expense overview

"I want to see how much I'm spending on what"

Design decision:

Created a dashboard with category breakdowns, progress indicators, and a persistent spending summary.

Personalized savings plan

“Tell me how much to save each week so I can reach my goal.”

Design decision:

Built a guided goal flow that converts a target amount and deadline into a weekly savings plan.

Income and expense input

“I want to record spending without navigating a complicated budget.”

Design decision:

Designed one transaction flow with category tagging and collapsible spending groups.

Goal deadlines and progress

“I want to know when I’m overspending before it’s too late.”

Design decision:

Added warning states for categories approaching or exceeding the planned amount.

User Flow

Wireframes

I mapped the core paths for expense tracking, goal creation, and progress review before applying visual styling.

The dashboard evolved from task mapping to structured information and actionable financial feedback.

Visuals

Logo

The SaveUp logo was designed to feel approachable and flexible across light, dark, and colored backgrounds. The tree icon can also work independently at smaller sizes to support brand consistency across mobile and desktop contexts.