MuseMatch
a native Android and iOS social platform
2024
MuseMatch is a native Android and iOS app designed to connect creatives with collaborators, mentors, and sponsors. It transforms networking into meaningful relationships, helping artists turn inspiration into projects and conversations into momentum.
Figma
Chat GPT
Pen and Paper
Microsoft office
Balsamiq
Solo Project
My role
I led end-to-end product design for MuseMatch from:
Problem Statement
The Problem
Finding the right people has always depended on who you know, where you studied, or whether you were in the right room.
As a classically trained violinist who built a career across international stages and conservatories, I lived this problem firsthand. The classical music world runs on connections. Platforms built for mass audiences leave artists without a meaningful way to reach the people who could actually move their careers forward.
The Solution
I designed MuseMatch for someone with real skill, real ambition, and no clear path to the right people.
MuseMatch uses AI-assisted matching and intentional user flows to replace the randomness of traditional networking with something more purposeful. Users define what they need - collaboration, mentorship, or sponsorship, and the platform curates connections aligned with their creative goals.
AI-Assisted Matching
Mentorship
Sponsorship
Collaboration
Target Users
Creatives 16+ to aspiring to seasoned professionals
Core Need
Purposeful connection over the algorithmic noise
Design Approach
Intent-first flows · AI matching · Human tone
objective
01
Empower
Creatives to connect, collaborate, and grow
02
Help
Creatives find who and what they need through intent-driven matching
03
Enable
Creative intent to meet real connections through a user-centered experience.
Design thinking
Competitor anlysyis
User Persona
MuseMatch serves individuals 16 and up from the teenager writing songs in her bedroom with no one to collaborate with, to the seasoned professional ready to pass their knowledge forward. In the artistic world the need for real creative connection never goes away, it only changes shape.
"I know what I want to create. I just don't know how to find the people who get it."
"Networking feels fake. I want to find people who are serious about their craft, not just building a following."
These frustrations drove every major design decision.
From user needs to Design decisions
Every feature in MuseMatch traces back to something a real user asked for.
Feedback & Growth
Appeared across both mentees and experienced creatives alike.
Design Decision
Built endorsement and review functionality directly into user profiles, giving every interaction a visible record of creative credibility.
Social Proof
Users needed trust signals before reaching out. Sharing unfinished work and pitching ideas requires vulnerability.
Design Decision
Profile endorsements and peer reviews were designed to answer the legitimacy question before it was even asked.
Mentor-Mentee Matching
Users didn't want to browse blindly, they wanted the platform to find the right fit by field, experience, and intent.
Design Decision
Reinforced the three-path onboarding as a core structural decision, giving the matching algorithm the right context from the start.
Filtering by Skill & Availability
Users had specific criteria - a generic match felt as frustrating as no match at all.
Design Decision
Filters were designed to be expressive, reflecting not just what a user does but how and when they work.
Secure Communication
Creatives sharing ideas and work-in-progress needed to feel safe doing so.
Design Decision
Trust, clarity, and simplicity were non-negotiable in every touchpoint of the messaging flow.
User flow
Step 01
Start with Intent
Step 02
Let the AI do the work
Step 03
Meet the right people
Step 04
Prefer to explore?Skip the AI
Visuals
The Visual Mark
The MuseMatch mark is rooted in one of the most iconic images in art history Michelangelo's Creation of Adam. Two hands reaching toward each other felt like the perfect metaphor for what the platform does: bringing the right creatives close enough to connect.
The concept was mine. AI was used as a production tool to execute and refine it keeping the process efficient without compromising the creative intent.
Main Navigation Card
Eye-catching, symbolic visuals are layered behind each navigation card - adding mood, texture, and a sense of atmosphere without competing with the content. Each image is carefully chosen to evoke one of the artistic “muses,” subtly guiding users as they explore different creative paths. The result is a balance of clarity and emotional tone that elevates the overall experience.
Color and typography
low fidelity wireframes
Mapped three core user paths: collaboration, mentorship, and sponsorship. Focused on AI onboarding flow structure and information architecture. No visual decisions at this stage.
Mid-fidelity wireframes
Introduced layout patterns and UI structure for testing. Goal: validate information architecture and identify friction in matching and messaging flows before visual design began.
Testing and iterations
6 Participants
Usability Testing
iOS & Android
Peer Design Review
Testing Scenario
Participants were asked to complete three core tasks: find a collaborator, connect with a mentor, and navigate the messaging flow — simulating a realistic first-time user session across both platforms.
What worked
Sign-up and sign-in flow completed without friction across all sessions
Single sign-on via Google and Apple validated as clear and intuitive
Persistent header and footer reduced navigation confusion
Visual design and dark background received consistent positive responses
Onboarding tone and personal info section described as comfortable and welcoming
Artist profile layout and visual hierarchy rated positively
All participants completed the full user journey: opening through profile, notifications, and settings
What needed to improve
Muse AI chat paths resolved to the same generic screen - flagged by 4 of 6 participants
Back button and notification routing inconsistent, tapping notifications redirected to artist profile instead of notification center
Theatre/Film and Writing categories only partially visible , scroll not functional on category views
Collaboration, Music, and Design buttons unresponsive
Home screen not scrollable , content below fold inaccessible
Color palette flagged as too varied, reduction for visual cohesion recommended
"Let's find your muse" copy unclear when intent was mentorship or sponsorship
Hi fidelity screens
Applied usability testing findings. Tightened navigation consistency, differentiated AI chat paths, and aligned visual language across iOS and Android.
iOS Screens
Takeaways
What I Learned
The AI flow worked as it felt like a conversation which led to the right connection.
Designing MuseMatch confirmed that structure and emotion are not opposites.
The three-path onboarding worked because it gave users clarity without removing creative freedom.
Strengths of This Project
End-to-end product design delivered across two platforms: iOS and Android
Design system built from scratch including tokens, components, branding, and responsive UI kit
Usability testing with 6 participants with findings documented and iterated on
AI-assisted flow designed with clear user intent at its core
Accessibility and emotional tone maintained as non-negotiable throughout
next steps
Differentiate AI chat end states per category path
Usability testing round focused on navigation and messaging
Build out messaging center with threading, project boards, file sharing
Explore sponsorship filters and AI personalization
Build out messaging center with threading, project boards, file sharing
